I’ve been involved in rugby for over 20 years and working in the game for over 9 years and counting.

Coming from London, I first discovered my love for rugby from my father which was reinforced with my secondary school PE teacher who oversaw my introduction to training and playing. I joined the local colts club at Romford & Gidea Park RFC. When I came of age, I started playing for my father’s senior side at East London RFC where I played all of my rugby up until age 26.

At 25 I achieved my RFU level 1 coaching qualification and started outreach community coaching projects in the immediate area of the club. At the same time I coached our women’s side.

Premiership Rugby selected me to coach for a year in Brazil promoting and teaching the game in a part of the world where rugby was developing.

After a year in Brazil, I became the Head Coach of RC Innsbruck in Austria, playing in the top division. In my first season we reached the final!

This performance was noticed by the board of the Austrian national team who gave me my next role as Head Coach of Rugby Austria. It was here that I developed and formalised a process of intensive data driven game analysis. Most importantly, this experience taught me the practicalities of how data can truly be applied to the game in the real world. That season we went from 85th to 74th in the official world rankings, beating Serbia, Slovakia and Slovenia. During this time I was also awarded my RFU level 3 Coaching Qualification.

Seeking more consistent coaching challenges, I then took on a role with the Dutch Premiership club Ascrum and coached them for three years.

I then decided to turn my focus on game analysis in response to growing demands from clubs around the world.

I’ve refined the data analysis process and gained valuable experience of its practical application whilst coaching clubs at all levels. I now want to make these insights and advantages available to all.

If you’re looking for an analyst for your club, team or player, or just to get some more information, please contact me;

Jim Crick
Coach, Analyst, Player